Monthly Archives: October 2017

How Sweetgreen is Setting the Pace in the Food Sector

Backed by some of America’s leading investors, Sweetgreen is setting the pace in the restaurant business, and any future startups in the food sector can borrow a leaf from how Sweetgreen operates.

The company has hit all the right notes as far as the food industry is concerned. It provides a wide range of healthy foods whether it is organic, local, or fresh, attracting a wide customer base.

Sweetgreen boasts of over 40 location across the United States that are usually characterized by long lines given its great products. Nathaniel Ru, a co-CEO and co-founder at the company, points to the embracing of technology as part of its success.

A large percentage of transactions made by Sweetgreen are through its mobile application or website. This is one of the many valuable lessons that other food chains can pick from Sweetgreen to increase their chances of success.

The other individuals leading Sweetgreen alongside Ru are Nicolas Jammet and Jonathan Neman. This trio met up in college, and it has been close ever since culminating in their current entrepreneurial success. Read more: Nathaniel Ru | Crunchbase

The inception of their business was based on the fact that Georgetown was short of healthy eating options. Therefore, in 2007 upon their graduation, the three young men set up their first restaurant. They faced some rough times initially but overcame them to get to where they are today.

Sweetgreen puts a lot of emphasis on close customer relations. As Ru puts it, they do not work with corporate headquarters. The idea is to stay closer to customers to the extent of closing corporate offices a number of times every year.

Closure of offices means employees will work directly for the restaurants for some time. The co-CEOs also realized the importance of building a team early in their business and proved to be a vital ingredient for success.

About Nathaniel Ru

Nathaniel Ru is a third of the trio of chief executive officers and founders behind popular fast-casual salad chain Sweetgreen. He graduated from Georgetown University with a Finance Bachelor’s degree.

Right after graduating from Georgetown University in 2007, he collaborated with the other two individuals to set up a restaurant business. The business grew into what is now a household name, Sweetgreen, with over 40 outlets in the United States.

Category: Business, Businessman

Lead by Kate Hudson, Fabletics uses The Power of the Crowd to leap to the front.

Colorful, comfortable, convenient, and now gaining cult status, Fabletics leggings are taking the internet by storm! What sets this once small company apart from the rest? The soft, stretchy leggings that are a staple for the Fabletics monthly subscription aren’t just popular for their great fabric and style. Through the use of consumer reviews and social media, the once small company has harvested the power of the crowd.

 

The power of the crowd is a relatively new trend in online purchasing, where reviews and social media presence weigh as heavily as personal recommendations with buyers. Data has been showing customers leaning heavily towards reviews when researching and selecting products. These reviews (both on and off the original purchasing site) lend credibility to the manufactures statements. While many e-commerce sites have strayed away from featuring reviews, due to worries of backlash, it may have lost them more sales than they imagined.

 

An online article from HuffPost shows that consumer trust is reaching an all-time low. Customers are no longer willing to trust statements directly from companies through their websites or social media. Consumers are instead turning towards unbiased reviews from fellow consumers and trusted industry spokesmen. Companies like Kate Hudson’s Fabletics, who show reviews on all their products, are showing higher sales over companies that demand blind trust.

 

Looking closer at Fabletics, consumers respond as both positive and negative reviews remain on the site (unlike other companies who filter their reviews). Items with more negative reviews are quickly discontinued and likewise, items with higher reviews receive more colors, styles, and other variations. This style of a consumer-driven product allows Fabletics to quickly move inventory without consistently remarketing to their clients.

 

It’s no shock that Fabletics is doing so well. It’s the brainchild of actress Kate Hudson and TechStyle Fashion Group. Teaming together they sought to replace the current trend of bland, dull black and grey fitness gear with far trendier, attractive and desirable colors. The booming subscription-based model was a great fit in addition to the fresh new styles – however, for many customers, it was the hundreds of reviews that poured in praising their products. Kate Hudson remains with the company, still filming promotional light-hearted videos that are easy to relate to, and fun.

 

In a sea of distrustful startups, questionable quality, and doubting consumers, Fabletics stands as an excellent model for other businesses to follow if they want to keep consumers in the growing millennia age. It’s easy for one to see why to try out their online lifestyle quiz to see the reviews and leggings yourself.

Category: Fashion