How Sweetgreen is Setting the Pace in the Food Sector

Backed by some of America’s leading investors, Sweetgreen is setting the pace in the restaurant business, and any future startups in the food sector can borrow a leaf from how Sweetgreen operates.

The company has hit all the right notes as far as the food industry is concerned. It provides a wide range of healthy foods whether it is organic, local, or fresh, attracting a wide customer base.

Sweetgreen boasts of over 40 location across the United States that are usually characterized by long lines given its great products. Nathaniel Ru, a co-CEO and co-founder at the company, points to the embracing of technology as part of its success.

A large percentage of transactions made by Sweetgreen are through its mobile application or website. This is one of the many valuable lessons that other food chains can pick from Sweetgreen to increase their chances of success.

The other individuals leading Sweetgreen alongside Ru are Nicolas Jammet and Jonathan Neman. This trio met up in college, and it has been close ever since culminating in their current entrepreneurial success. Read more: Nathaniel Ru | Crunchbase

The inception of their business was based on the fact that Georgetown was short of healthy eating options. Therefore, in 2007 upon their graduation, the three young men set up their first restaurant. They faced some rough times initially but overcame them to get to where they are today.

Sweetgreen puts a lot of emphasis on close customer relations. As Ru puts it, they do not work with corporate headquarters. The idea is to stay closer to customers to the extent of closing corporate offices a number of times every year.

Closure of offices means employees will work directly for the restaurants for some time. The co-CEOs also realized the importance of building a team early in their business and proved to be a vital ingredient for success.

About Nathaniel Ru

Nathaniel Ru is a third of the trio of chief executive officers and founders behind popular fast-casual salad chain Sweetgreen. He graduated from Georgetown University with a Finance Bachelor’s degree.

Right after graduating from Georgetown University in 2007, he collaborated with the other two individuals to set up a restaurant business. The business grew into what is now a household name, Sweetgreen, with over 40 outlets in the United States.

Category: Business, Businessman

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