Joel Friant and his Entrepreneurial Adventures Leading to The Original Habanero Shaker

Joel Friant is a highly successful serial entrepreneur who always in search of opportunities in a smart way. As a free-market enthusiast, he is fascinated by product creation, subconscious success training, and home-based business. Interestingly, all these three factors greatly complimented in his entrepreneurial ventures. Friant also helps aspiring entrepreneurs with his expert advice not just limited to business but also for personal life success. He started his business ventures with real estate industry and targeted purchasing properties, renovating or remodeling it, and flip it for considerable profits.

Later, in 1995, he started focusing on restaurant business when he opened Fast Food Thai Concept – the first of its kind in the country. Almost at the same time, Joel Friant identified the properties of Habanero Chile Pepper and decided to produce and market it. He named the flagship product as The Habanero Shaker and started selling it through some large grocery stores in the state of Washington. Friant also started focusing more on real estate including foreclosure buying and house flipping. Post-2000, he learned more about mortgage lending business and floated his mortgage lending firm to tap the opportunities in the real estate sector.

After the 2008 financial meltdown, Friant even assisted the entrepreneurs with strategies to safeguard themselves from losses. Post-2010, he enthusiastically learned about the options and possibilities given by the online stores. Joel Friant focused on Amazon and eBay and analyzed the benefits of using the largest platforms. Subsequently, he listed his Habanero Chile Pepper products online, and that got tremendous response across the country. A number of factors made the popularity of the chile pepper many folds.

Being buttery, smoky, and downright tasty, it was the most flavored pepper until that date. It was also found as one of the hottest chile peppers available in the market. The pepper comes with a perfect combination of flavor and heat. Interestingly, the chile pepper is a species that is known for very high amounts of capsaicin. Studies have shown that capsaicin can prompt the human brain to produce endorphins – known as natural painkiller generated by the human body. It means that the pepper can also produce natural health benefits.

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