Enhanced Athlete Takes Down Lawsuit Bully

Enhanced Athlete is a Wyoming based company centered around bodybuilding supplements and fitness. In 2017, Nutrition Distribution, another supplement company, took them to court and lost. Nutrition Distribution, LLC v. Enhanced Athlete, Inc, et al. (E.D. Cal., Case N. 2:17-cv-2069-JAM-CKD) is the lawsuit Nutrition Distribution filed against Enhanced Athlete, but it’s not the only one. Nutrition Distribution has filed against many other smaller supplement companies, many of which simply paid a settlement payment to the company rather than pay exhaustive legal fees. Nutrition Distribution defines itself as a leader in the supplement industry. Their reason for the multiple lawsuits is a claim that their sales have been harmed by the other companies false advertising.

 

Enhanced Athlete refused to pay the settlement payments Nutritional Distribution demanded. They chose to fight the bigger company in court. They brought out the evidence that Nutrition Distribution has created many of these “shakedown” lawsuits to bully smaller supplement companies and negotiate a settlement payment. Enhanced Athlete also argued that Nutrition Distribution would not be able to prove their initial statement, and they would not be able to bring up evidence of losing sales directly related to the Enhanced Athlete’s advertising.

 

The Court agreed with Enhanced Athlete and found that Nutritional Distribution did not have enough evidence to substantiate their claim. The Court did not see a direct relation from Enhanced Athlete’s supplement products and advertising to any loss of Nutritional Distribution’s supplement sales. Scott Cavell, Enhanced Athlete’s CEO was pleased that they were able to stop Nutrition Distribution’s shakedown pattern, but mentioned that if other smaller supplement companies don’t do the same thing, Nutrition Distribution will continue its petty lawsuits against others.

 

Enhanced Athlete is a company that sells supplements for fitness and focuses on bodybuilding. Their website has a store with all of the supplements they have available. They have two sister companies, Enhanced Gear and Enhanced Coaching, which can be found using the tabs in the menu on the main website. Enhanced Gear is the company’s clothing line, while Enhanced Coaching has tips, tricks, and coaching for bodybuilding and body fitness. Enhanced Coaching allows you to select and pay for the coaching program that suits your needs. Customers will be contacted by one of their fitness coaches to begin training. Social media links are available on their website for additional product information and lifestyle tips.

Category: Health and Beauty

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