The Focus of Dr. Ira Kirschenbaum

Dr. Ira Kirschenbaum is not out to build a better mousetrap. Although, as Chairman of Orthopaedics at Bronxcare Health System, he is deeply involved with process reengineering and innovation design, he is always focused on giving people value-based healthcare. One of his favorite quotes is “I am not in the business of building a better mousetrap; I am in the business of catching mice.”


Throughout his over 30-year career, Dr. Ira Kirschenbaum has been passionate about connecting with people. Whether as Advisory Chief Program Officer of The SwiftPath Program, where he focused on the experience of everyone involved in a surgical episode, from the patient to the payor, or as Kaiser Permanente’s Chief of Adult Reconstructive Surgery, where he developed new approaches to improving quality of care, Dr. Ira Kirschenbaum never lost sight of the end users, the patients who relied on him to improve their quality of life.


Connections with people are key to Dr. Ira Kirschenbaum. He connects regularly with each of the surgeons and doctors in his department at Bronxcare Health Systems. He has developed meaningful relationships in the course of managing large-scale projects. To young people he says, “Find the people who are doing things better than you and learn from them.”


Dr. Kirschenbaum graduated from Brown University in 1979 and Albert Einstein College of Medicine in 1990. He has been an editor for WebMD and wrote the blog “Mad About Medicine.” He is a long-standing member of the American Academy of Orthopaedic Surgeons.


Dr. Ira Kirschenbaum is focused on developing innovative ideas with the goal of improving the patient’s quality of life. In spite of people’s concern about a healthcare crisis, he sees positive change on the horizon. Indeed, Dr. Kirschenbaum is part of that change.

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