Category Archives: Bottled Water

Waiakea Water May be the Future of the Bottled Water Industry

The selling of bottled water is one of the most competitive industries in the world. Numerous bottled water brands are founded each year to join the competition. As of today, the industry is valued at over $100 billion.

It’s hard to believe this industry is worth so much considering it didn’t exist just a few decades ago. The idea of selling bottled water seemed silly, especially in well developed countries where people had easy access to water via the kitchen faucet. However, those who laughed at the idea of bottle water were horribly wrong.

With competition being so stiff in the industry companies are constantly trying to come up with strategies that make them stand out from the rest. Some choose to market the taste of their water. Some try to sway customers by saying it is packed full of vitamins, and others try to sell you on their filtration process.

Waiakea Water excels in all these aspects. The fact that the company is headquartered in Hawaii immediately draws the attention of consumers. what truly makes the company stand out though is its unique filtering process. The water is filtered by the Mauna Loa volcano. It runs through thousands of feet of porous volcanic rock. There are few taglines cooler than that.

Waiakea Water is also eco-friendly. It realizes the amount of harm plastic bottles does to the environment. Nearly 10 millions tons of plastic are dumped into the ocean each year. For this reason, the company is actively working on making plastic bottles obsolete. It predicts that by the end of 2018 it will have created and put into use the the world’s first fully degradable bottle. Though it is a bold statement Waiakea believes it can pull it off. The volcano water has been named one of Inc. 500’s fastest growing companies in America after all.