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The Focus of Dr. Ira Kirschenbaum

Dr. Ira Kirschenbaum is not out to build a better mousetrap. Although, as Chairman of Orthopaedics at Bronxcare Health System, he is deeply involved with process reengineering and innovation design, he is always focused on giving people value-based healthcare. One of his favorite quotes is “I am not in the business of building a better mousetrap; I am in the business of catching mice.”


Throughout his over 30-year career, Dr. Ira Kirschenbaum has been passionate about connecting with people. Whether as Advisory Chief Program Officer of The SwiftPath Program, where he focused on the experience of everyone involved in a surgical episode, from the patient to the payor, or as Kaiser Permanente’s Chief of Adult Reconstructive Surgery, where he developed new approaches to improving quality of care, Dr. Ira Kirschenbaum never lost sight of the end users, the patients who relied on him to improve their quality of life.


Connections with people are key to Dr. Ira Kirschenbaum. He connects regularly with each of the surgeons and doctors in his department at Bronxcare Health Systems. He has developed meaningful relationships in the course of managing large-scale projects. To young people he says, “Find the people who are doing things better than you and learn from them.”


Dr. Kirschenbaum graduated from Brown University in 1979 and Albert Einstein College of Medicine in 1990. He has been an editor for WebMD and wrote the blog “Mad About Medicine.” He is a long-standing member of the American Academy of Orthopaedic Surgeons.


Dr. Ira Kirschenbaum is focused on developing innovative ideas with the goal of improving the patient’s quality of life. In spite of people’s concern about a healthcare crisis, he sees positive change on the horizon. Indeed, Dr. Kirschenbaum is part of that change.

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Krishen Iyer and His Excellent Marketing Skills

Krishen Iyer and His Excellent Marketing Skills

The founder and Chief Executive Officer of Managed Benefits Services Krishen Iyer has put in a lot of effort to help in the growth of client relations for health insurance agencies in the United States. His company provides services on lead generation and consulting. With the increase in healthcare and marketing fields, there is a need for communication to adjust to the changes. The health system in the US provides poor health outcomes, lower equity and less access to health care than most other developed countries.

Krishen who graduated from San Diego State University decided to come up with skills in marketing to improve healthcare. He has immense expertise in online marketing, technical development, and client interfacing. His insurance company won an award in 2015 as one of the private small businesses growing fastest in the United States. His entrepreneurial acumen is well documented by the fact that he had already founded a company relating to insurance even before he attained his degree in 2004.

According to the Forbes magazine, the challenges presented by consumers in the healthcare sector can be addressed by the unique skills of professional marketers like Krishen Iyer. His consulting company based in Fresno guides clients on contracts structuring in dental, life and health insurance services. He offers to mentor other entrepreneurs who want to explore the field of consulting in the insurance sector, and this also motivates him to continue growing his company.

Some qualities that have made Krishen Iyer successful in his career are his solution seeking ability, dedication, excellent communication skills and attention to details. He reveals that his company’s growth has been helped by precise methods of collecting data and efficient analysis techniques that help in reducing risks and diversifying the marketing approaches.

Category: Uncategorized